Shopping Changes During Covid-19

Shopping changes during Covid-19 – The effect on the economy and how businesses are adapting throughout the pandemic.

The Coronavius pandemic has had a huge impact on not only consumers but also businesses. It has had a dramatic effect on the way businesses are upping their game with their digital marketing strategy, and adapting it to the ever changing way consumers are shopping for goods and services. Many businesses have been struggling with the changes but it has never been so important to ensure businesses are visible online during these difficult times.

The past few months have meant businesses have taken huge leaps to the world of digital to claw back their business and reputation due to the lack of face to face interaction with new or existing customers. More and more businesses that would usually sell goods face to face have moved to selling products through a website or though buy/sell platforms.

Many individuals have been utilizing email to stay in touch and this has meant a growth in the amount of businesses who are utilising email marketing to stay in touch with their customers to maintain relationships while also providing information and promotions. Not only email, consumers have been proactively using the internet to do their daily shopping and gain information about what’s going on in the world. This has given businesses who have already lept on the wagon into the digital world as it has meant more exposure online.

So what can you do?

During these times a great source of seeing the success of a digital marketing campaign is to review data. Data allows businesses to see the insights of how customers shop to react and adapt accordingly to increase the productivity of the strategy.

Utilising customer engagement can help a business build the foundations of a great relationship through the personalisation of the customer journey. An example could be utilising offers or loyalty programmes for customers as well as asking for feedback. The thought of asking for feedback can be daunting as it has the potential to be negative, although feedback can help a business improve and grow!

Relevant content is also key to creating a personalised user experience based on their shopping habits. Brands can utilise impulse buying by creating tailored shopping experiences based on personal preference and interest. 

So what should you do now?

If your business has not yet leapt into the world of digital it is the time to do so due to the dramatic shopping changes during Covid-19! 

Digital Otter is a digital marketing business who can offer tailored digital marketing strategies,w website design, website build, SEO, PPC and social media marketing for your business. If you’re looking for further information please do not hesitate to ask!

Influencing Changes Within Marketing

Take A Look At The Influencing Changes Within Marketing In 2018!

The new year is upon us, so it’s time to reflect on the incredible year within the digital marketing industry that we’ve had!

Here at Digital Otter we have combined the most influencing changes within marketing and we are excited for you to join us through a timeline of reflection for 2018.

So first of all we would like to wish you a very happy new year, full of exciting opportunities for your current or new business ventures!

2018 has been a whirlwind of highs and lows, we’ve seen things work well and others that have not, so what did you do in 2018 which was different to the year before.

Voice Search

Here at Digital Otter we believe that voice search has had a major impact within the digital marketing industry- We’ve seen and heard many individuals in their homes, out and about and even in independent businesses speak the words; “Okay, Alexa”, “Hello Google” and “Siri?” and we’ve seen the importance of adapting our marketing strategy to cover the changes in the way people use the internet on a daily basis.

So what is one of the key differences with voice search in comparison to a typed search? Well it’s simple, it’s more of a conversation. When an individual uses voice search to answer their question, they treat the search engine like a fellow human being. Let’s have a look at an example:

A voice search for a local marketing business may sound like this;

“Hello Google, where can I find a marketing business here in Cardiff ?”

Yet a typed search may be more concise;

“Cardiff marketing businesses”

So by taking a look at the differences, your business SEO strategy would need to be altered to cater for this type of search. Perhaps adding certain phrases as long tail keywords may increase your chances of being shown in the top 10 organic searches or even as a google snippet – Now that’s exciting!

Influencer Marketing

Okay so what about influencer marketing. Let’s be honest consumers will believe a real person in comparison to an advertisement saying how great a product or service is.

Social media will continue to grow, nd through this we have seen a rise in influencer marketing that customers and potential customers truly appreciate.

Yet there’s a downside, the cost. Influencer marketing can be extremely costly for your business, and deciding on the right influencer is vital for the success of the strategy to reach the right consumers.


Chatbots uses artificial intelligence technology to use instant messaging to chat in real time with customers. Chatbots have many advantages, and we’ve seen an increase in the amount of businesses adapting the strategy. Many consumers prefer chatbots as they offer clear and concise answers to their questions without losing the patience of a live chat conversation. The advantage of using chatbots to your business is that it can free up valuable time by completing the repetitive tasks so you can concentrate on the important things within your growing business.

Understanding the changes of 2018 will allow your business to improve in the year ahead. 2019 will bring us new changes and it’s vital that we are ahead of the game!

Stick with us through the coming year to learn more about the industry, how we can help you, and let’s face it to have a nose!

From the team at Digital Otter, cheers to the new year!

High Quality Local SEO Services

Succeed Within Your Business With High Quality Local SEO Services

SEO; Search engine optimisation, Google’s algorithm, Robots.txt, keywords, sitemaps, meta description and titles the list is endless, but the question is, does all this go over your head? Not knowing if you’re going forward or backwards understanding the ever-changing world of SEO? SEO will always change and adapt, and with search engine algorithms changing frequently, whether it’s a small or large change, every digital marketing company know that a certain strategy may work for one client but not for another. This marketing element isn’t about reusing what works for everyone, it’s understanding your clients to deliver high quality local SEO services.

So let’s delve into the reality of SEO; So first thing’s first, you can’t outsmart search engines. You need to work hard to understand the algorithm because let’s face it, the purpose of SEO is to provide a great user experience and high quality content for your visitors in the hope search engines will reward you with higher organic listings and domain authority. The use of ‘black hat’ tactics to try and increase our rankings will negatively impact your website in the long run. So you may now be asking; What are ‘black hat’ tactics? When creating a website keywords are vital; these keywords are used in accordance to your Niche. They can be used in different parts of the website, page or blog and this is completely fine; but if your content doesn’t sound natural or your keywords crop up too frequently when it’s unnecessary (or inserted into the website with white font on a white background!) this is known as keyword stuffing. Remember I said earlier about elements, well this is just one element which is counted as a ‘black hat’ tactic, let alone spam links which are found on many websites nowadays to keep them afloat from their competitors!

All you need to remember is how your SEO tactics are implemented at the initial stages of a website will impact your domain authority, whether it’s positively or negatively. Just think about this, do you want your website to succeed brilliantly bringing in the traffic and conversions you desperately want for one month or ten years?

Algorithms for search engine optimisation will always change in this day and age, and the only way you can succeed is planning, researching and understanding the needs of your business or/and client(s); And this is what we here at Digital Otter pride ourselves in offering! We offer only high quality local SEO services and digital marketing strategies, implementations and website design for your business, band, portfolio or e-commerce website! Whatever the reason for getting online, Digital Otter can help you get the traffic you deserve while showing you the ways to measure the success of your website!

So what are you waiting for? Why don’t you contact us here today on 07815725322 or drop us and email at for a friendly chat about your needs as well as a FREE no obligation quote on our high quality local SEO services today!

Local Search Engine Optimisation Services

Are You Looking For Local Search Engine Optimisation Services?

Search Engine Optimisation is not just one thing within the digital marketing sector, it is made up of many sections to build an overall effective marketing strategy for a business. SEO isn’t just about one thing, user experience, external factors and the final conversions will help any business win their target audience and allow businesses to gain effective conversions and sales that it deserves. So what is actually needed for a successful SEO strategy? Here we will detail some of the most important aspects of search engine optimisation (Don’t forget this list isn’t the only aspects that need to be executed correctly).

Firstly, do you know the industry you’re in? Whether it’s offering services, music or ecommerce, do you know who your competitors are, and how your audience interacts with them in comparison to you? Without knowing this information how do you expect to execute a viable SEO strategy? Understanding this will allow you to move forward in the right direction to understand the steps you need to include in your SEO strategy to succeed!

Ok, so you understand your audience and the industry you are in, you now need to determine which keywords you would like your website to show for. Keyword research allows any business to pinpoint the way users will search or fall upon your website. Getting the keywords wrong can negatively impact your complete SEO strategy, so it’s vital you’re on top of the ever changing user interface. Voice search has become ever more popular over the past few years, so think to yourself, how does a voice search differ to a typed search? Are you utilizing the difference in keywords within your strategy? And let’s not forget the difficulty of ranking for high searched keywords, so why don’t you think out of the box by looking for alternatives, which will give you more chance of earning a natural organic ranking in search engines without so much work in some cases!

Responsive design is more important than ever! Many users use mobile devices while out and about determine if they will purchase or use a service on offer, and without a responsive website design, many users will dismiss the site, this is also true for slow speed sites. Nobody wants to look for a certain item or service on a mobile device with the need to awkwardly zoom in looking for the answers after waiting what can feel like a lifetime for everything to load – This is where your bounce rate will rise (which is NOT good by the way!).

Let’s move onto the technical side. Crawling. This is the process when search engine spiders crawl your website, checking the build, links and friendliness of your website to search engines and users. Now if you don’t have a sitemap.xml file on a site how will search engines crawl your site effectively? Many things can affect the effectiveness of the crawling process, such as technical implementations i.e disallowing robots to crawl a site or major 404 errors!

So let’s look at content, content isn’t just about typing text and uploading it to your website, their are many factors to consider, such as keyword targeting, relevant content, on-page optimisations, meta optimisation as well as optimised images. These factors will dramatically improve the effectiveness of the content published to your website, not only for SEO purposes but for user experience too – and let’s be honest, you aren’t just trying to impress search engines, your users are the ones who will no doubt give you the conversions your business deserves.

So we’ve covered a few different parts of SEO, but yes any business can have a great strategy in plan, but it’s about taking action!

Digital Otter are proud to offer local search engine optimsation services to businesses across South Wales and the South West of England, to offer you the support and knowledge that you need to succeed! Contact us today if you have any questions, or would like to receive a FREE no obligation quote on our local search engine optimsation services today on 07815725322.

Digital Marketing Services Cardiff

You’ve Come To The Right Place For High Quality Digital Marketing Services Cardiff!

Hey Everyone! Are you looking for well supported and high quality Digital Marketing services Cardiff based for your growing business? Whether you are a new or existing company taking your business online is the perfect Marketing for majority of businesses to increase brand awareness and reach extended target audiences! Not long ago the internet didn’t exist, yet each month, more and more businesses are seeing the ever growing demand of creating an online presence to meet the needs of their customers. Marketing online continues to grow, with SEO continually changing and adapting which means businesses need to continually be on top of their marketing strategy to stay ahead of the game and not get lost on the dreaded second, third or fourth page of search engines, because let’s face it, nobody clicks on page two of Google! Be ahead of your competition with a tailored Digital Marketing strategy from Digital Otter. Planning is key in securing the top places in organic and paid listings in search engines, and let’s be honest, if your business has the budget staying in top position for paid listings isn’t hard, but organic listings need a certain set of skills and an enormous amount of planning which needs to be adapted each time the algorithms change (which by the way is more frequent than you may think!)

You may be thinking that theirs a lot to know about digital marketing, and you’re right! SEO is an ever-changing marketing technique that is needed for every business – But hope isn’t lost! Digital Otter can provide you with the digital marketing services that your business needs to increase an online presence, why not contact us today on 07815725322 or drop us an email at for more information!

We’ve Rebranded Digital Otter!

After A Year Of Offering Digital Marketing Services – We’ve Rebranded Digital Otter!

Did you know Digital Otter has been offering our high quality Digital Marketing services to South Wales and the South West of England for over a year! 2017 flew by, and we believe that Digital Otter was ready to be rebranded! Take a look at the responsive website design, with additional information on the Digital Marketing services that we offer, which range from search engine optimisation, pay per click advertising, tailored digital marketing strategies, website design and social media management.

Now you must be thinking, what makes Digital Otter different?

Well, we don’t just offer a service, we offer a complete experience. The complete solutions and support that your business needs when taking the next step and moving your business online! No business wants the added stress of not receiving the support that they need when trying to make their vision a reality online, and that is where we can help! We are a phone call away to receive the added information that you may need to ensure that the final outcome is perfect for your business and fit to purpose!