Influencing Changes Within Marketing

Influencing Changes Within Marketing

Take A Look At The Influencing Changes Within Marketing In 2018!

The new year is upon us, so it’s time to reflect on the incredible year within the digital marketing industry that we’ve had!

Here at Digital Otter we have combined the most influencing changes within marketing and we are excited for you to join us through a timeline of reflection for 2018.

So first of all we would like to wish you a very happy new year, full of exciting opportunities for your current or new business ventures!

2018 has been a whirlwind of highs and lows, we’ve seen things work well and others that have not, so what did you do in 2018 which was different to the year before.

Voice Search

Here at Digital Otter we believe that voice search has had a major impact within the digital marketing industry- We’ve seen and heard many individuals in their homes, out and about and even in independent businesses speak the words; “Okay, Alexa”, “Hello Google” and “Siri?” and we’ve seen the importance of adapting our marketing strategy to cover the changes in the way people use the internet on a daily basis.

So what is one of the key differences with voice search in comparison to a typed search? Well it’s simple, it’s more of a conversation. When an individual uses voice search to answer their question, they treat the search engine like a fellow human being. Let’s have a look at an example:

A voice search for a local marketing business may sound like this;

“Hello Google, where can I find a marketing business here in Cardiff ?”

Yet a typed search may be more concise;

“Cardiff marketing businesses”

So by taking a look at the differences, your business SEO strategy would need to be altered to cater for this type of search. Perhaps adding certain phrases as long tail keywords may increase your chances of being shown in the top 10 organic searches or even as a google snippet – Now that’s exciting!

Influencer Marketing

Okay so what about influencer marketing. Let’s be honest consumers will believe a real person in comparison to an advertisement saying how great a product or service is.

Social media will continue to grow, nd through this we have seen a rise in influencer marketing that customers and potential customers truly appreciate.

Yet there’s a downside, the cost. Influencer marketing can be extremely costly for your business, and deciding on the right influencer is vital for the success of the strategy to reach the right consumers.


Chatbots uses artificial intelligence technology to use instant messaging to chat in real time with customers. Chatbots have many advantages, and we’ve seen an increase in the amount of businesses adapting the strategy. Many consumers prefer chatbots as they offer clear and concise answers to their questions without losing the patience of a live chat conversation. The advantage of using chatbots to your business is that it can free up valuable time by completing the repetitive tasks so you can concentrate on the important things within your growing business.

Understanding the changes of 2018 will allow your business to improve in the year ahead. 2019 will bring us new changes and it’s vital that we are ahead of the game!

Stick with us through the coming year to learn more about the industry, how we can help you, and let’s face it to have a nose!

From the team at Digital Otter, cheers to the new year!