Introduction
Digital Otter is a small (but mighty) team of two - myself, Emma, and my partner Miles.
Before founding Digital Otter, we each followed our own paths, building skills that, at the time, we didn’t realise would fit together quite so perfectly.
About Miles
Miles built a strong technical foundation, working as a Technical Software Development Manager. His experience spans software architecture, game development, and leading development teams - giving him a deep understanding of how to build reliable, scalable, and high-performing digital products.
“A good website isn’t just about how it looks - it’s about how it supports the business behind it. It should be built to grow with it over time, without compromising performance or stability.”
About Emma
My background is rooted in brand and commercial strategy. As a Brand and Web Manager for a heritage Royal Warrant brand, I was responsible for brand direction, and within this for website management and strategy. That meant thinking beyond just how things look - focusing on how a website feels, how it converts, and how it supports real business growth.
Where It All Started
Miles and I started working together organically, on a website for a family friend. What started as a one-off project quickly turned into something more. We realised not only that our skills complemented each other, but that we genuinely enjoyed working together (which, as it turns out, is quite important!). More than that, it sparked something - a shared desire to build something of our own and make a meaningful impact for other businesses.
The Decision to Build Something of Our Own
At a certain point, we both felt the same pull - to create, to bring value to others, and to build something together. That’s where Digital Otter began.
By combining technical expertise with brand and commercial insight, we set out to offer more than just websites. Our focus has always been on creating digital experiences that not only look great, but actually work - helping businesses grow, connect with their audience, and operate more effectively online.
We don’t see ourselves as just another agency. We aim to be long-term partners to our clients - supporting their digital growth as their business evolves.
A New Chapter in the Lake District, Kendal
At the same time as starting Digital Otter, we were living in Manchester. While exciting, city life never quite felt like us.
We’re both nature lovers who were raised in the countryside - which we started missing. So we made what some of our friends described as a “slightly mad” decision and moved to Kendal, in the heart of the Lake District.
Now, we work from our home in this beautiful part of the world, alongside our two cats, collaborating with clients across the UK and beyond. Being able to step out for a walk along the River Kent or through the Serpentine Woods has become part of our creative process - a surprising number of ideas have been solved somewhere between trees and fresh air.
Life Outside of Work
When we’re not working, you’ll usually find us out exploring. Whether it’s hiking through the fells, discovering new trails, or spending time by Lake Windermere, having the Lake District on our doorstep is something we never take for granted. That balance between focused work and time outdoors is a big part of what keeps us energised, creative, and inspired.
Digital Otter - The Name
The name Digital Otter does indeed have a story. It’s inspired by the resident otters of the River Kent here in Kendal - a small nod to our surroundings and the place we now call home.
Looking Ahead
Digital Otter is built on collaboration, creativity, and a genuine passion for helping businesses succeed. As we continue to grow, we’re excited to work with more brands, take on new challenges, and keep refining what we do.
If you’re looking for a team that understands both the technical and commercial side of your website, we’d love to hear from you.
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