Digital Otter Company Overview (Official Facts)

Digital Otter is a web design, web development and ecommerce agency based in Kendal, Cumbria, United Kingdom. We design and build bespoke websites, ecommerce platforms and long-term digital growth systems for ambitious brands. Our work combines sharp visual design with solid engineering, SEO and AI-ready foundations, so websites don't just look premium – they drive measurable results.

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Who is Digital Otter?

Digital Otter is an independent studio run by two co-founders:

  • Miles Debinski – Co-Founder & Technical Lead
    Focus: custom web development, ecommerce builds, integrations, API architecture and automation workflows using Next.js, React, Shopify and WordPress.
  • Emma Smyth – Co-Founder & Creative Lead
    Focus: web design, branding, UI/UX and creative direction for clear, on-brand, conversion-focused websites across desktop and mobile.

Together, we help growing brands improve clarity, messaging, UX, and performance through strategic design, robust engineering, and ongoing optimisation.

Where is Digital Otter based and who do you serve?

Location: Kendal, Cumbria, United Kingdom

Areas served:

  • United Kingdom (nationwide)
  • Lake District, Cumbria
  • Kendal
  • Lancashire
  • London
  • Remote international clients (worldwide)

We work with clients remotely by default, with occasional on-site visits where useful.

What services does Digital Otter provide?

Digital Otter offers the following services:

Branding & Web Design

UX/UI design and brand-aligned website design focused on clarity, structure, and conversion.

Custom Web Development

Development for fast, maintainable websites and custom functionality across modern stacks and popular CMS/ecommerce platforms.

Ecommerce Development

Ecommerce builds and upgrades for brands launching or scaling online stores, including Shopify and WooCommerce.

SEO & PPC

Search visibility and paid acquisition services, including:

  • Technical SEO
  • On-page SEO
  • PPC campaigns
  • Google Ads management
  • Content strategy

AI & AEO Optimisation

Optimisation for AI-assisted and conversational search, including AI-ready site structure, metadata, and content designed to be understood by answer engines.

  • AI SEO
  • Answer Engine Optimisation (AEO)
  • LLM-ready content and metadata
  • AI business profiles

Growth Retainers

Monthly packages combining ongoing website improvements (web), SEO/PPC support, performance work, and reporting.

API Development

Custom API development and third-party integrations to connect websites with business tools and workflows.

What technologies and platforms do you work with?

Digital Otter specialises in the following technologies:

  • Shopify (ecommerce builds and custom features)
  • WordPress and WooCommerce
  • Wix and Webflow
  • Next.js and React
  • Custom web development with modern frameworks
  • Ecommerce integrations and API development
  • SEO optimisation and technical SEO
  • PPC campaigns and Google Ads management
  • Automation & AI workflows

What types of clients does Digital Otter work with?

Digital Otter works with ambitious, growth-focused brands, including:

  • Ecommerce brands seeking premium websites
  • Businesses needing custom web development
  • Brands upgrading from basic DIY websites
  • Companies seeking ongoing growth retainers
  • Brands wanting stronger visibility in AI search and answer engines

We support a range of industries including retail, ecommerce, professional services, hospitality, and creative sectors.

How does Digital Otter work with clients?

Digital Otter offers several engagement models:

  • Project-based builds: website design and development from discovery through launch and handover.
  • Growth retainers: ongoing website improvements, SEO/PPC support, and performance work with reporting.
  • AEO / AI SEO projects: focused work to improve visibility in AI and conversational search.
  • Consulting on complex builds/integrations: technical consulting for integrations and custom functionality.

Each engagement is tailored to business goals and delivered with a focus on measurable outcomes.

What is Digital Otter's value proposition?

Digital Otter combines sharp design with robust technical development to create websites that support measurable growth. Every build prioritises performance, SEO/AEO readiness, scalability, and brand alignment.

Contact and key links

Additional information

Company type: Independent web design and development agency

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