The project
A WordPress site built for authority and search
We designed and built a clean, custom WordPress website for MRA Research, a market research consultancy expanding into the technology sector, built to reflect their authority, attract the right clients, and rank in a competitive market.
- Sector
- Market research
- Focus
- Expanding into technology
- Platform
- WordPress
- Build
- Custom and self-managed
- SEO
- Built in from the ground up
- Audience
- B2B clients
What was the challenge?
An established consultancy entering a new sectorMRA Research is a market research consultancy moving into the technology sector. For a business that sells insight and expertise, the website is a credibility test: it has to look as considered and authoritative as the work itself, or the right clients move on.
It also had to be found. Entering a competitive new sector meant the site needed strong search foundations from day one, and it had to be easy for the team to keep current as their positioning developed.
How did we approach it?
Custom WordPress, with SEO built inWe crafted a clean, authoritative design around their expertise. Then we built the site on WordPress so the team could own and update their content easily, which matters for an insight-led consultancy that publishes and refines its positioning over time.
Rather than treating search as an afterthought, we built the SEO foundations in from the ground up: a clear structure, fast performance, proper metadata, and content aimed at the searches that matter in their sector.
What did we build?
A credible, fast, self-managed websiteThe result is a clean, fast, custom WordPress website that presents MRA Research as the authority they are, with a platform the team can manage themselves without depending on a developer.
With strong SEO foundations in place, the site gives them a solid base to showcase their work, attract the right clients, and grow their visibility as they establish themselves in the technology sector.
Emma and Miles at Digital Otter have been excellent from start to finish. They scoped out our new site and delivered quickly, with a quality end product. Absolutely recommend and will use again when the need arises.
From the studio
Why the foundations matter most
For a consultancy selling expertise, the website has to earn trust before anyone gets in touch, and it has to be found in the first place. That is why we build the SEO foundations in from the start rather than bolting them on later. Done properly, it is invisible to the visitor and quietly does its job in the background.
Miles Debinski, Co-Founder & Technical Lead at Digital Otter